ALTRUDATA
ALTRUDATA
ALTRUDATA
ALTRUDATA
An AI-powered data collaboration platform for secure marketing analytics
An AI-powered data collaboration platform for secure marketing analytics
An AI-powered data collaboration platform for secure marketing analytics
An AI-powered data collaboration platform for secure marketing analytics
Role
Product Designer
Timeline
Jul. 2024 - Sep. 2024
Team
1 Product Manager
3 Product Designers
5 Engineers
Skills
UX Research
Product Strategy
Product Thinking
Prototyping
User Interviews
Usability Testing
With 73% of U.S. small and business models still struggling with fragmented data silos despite a $175B market in collaboration tech, AltruData set out to bridge the trust gap between security and usability.
RESEARCH INSIGHTS
Why SMBs Struggle
Even with billions invested globally in collaboration technologies, most SMBs remain locked out of effective solutions.
Through 12 interviews and a competitive analysis, I uncovered three recurring pain points:
Enterprise-first bias
Tools like LiveRamp and Snowflake are optimized for large corporations, leaving SMBs overwhelmed
High technical barriers
Most platforms require SQL knowledge, complex integrations, or dedicated data teams
Lack of Trust
Marketers hesitate to share data as they can't see how algorithms operate or whether bias is introduced
Even with billions invested globally in collaboration technologies, most SMBs remain locked out of effective solutions.
Through 12 interviews and a competitive analysis, I uncovered three recurring pain points:
These insights confirmed that there was a gap between privacy and usability.
These insights confirmed that there was a gap between privacy and usability.
The Market’s Current Gaps
OVERVIEW
Altrudata - Bridging the Trust Gap in Marketing Data
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Role
Product Designer
Timeline
Oct. 2024 - Jan. 2025
Team
2 Product Managers
3 Product Designers
2 Product Marketing
Managers
Skills
UX Research
Product Strategy
Product Thinking
Prototyping
User Interviews
Usability Testing
With 73% of U.S. small and business models still struggling with fragmented data silos despite a $175B market in collaboration tech, AltruData set out to bridge the trust gap between security and usability.
With 73% of U.S. small and business models (SMBs) still struggling with fragmented data silos despite a $175B market in collaboration tech, AltruData set out to bridge the trust gap between security and usability.
RESEARCH INSIGHTS
Why SMBs Struggle
Even with billions invested globally in collaboration technologies, most SMBs remain locked out of effective solutions.
Through 12 interviews and a competitive analysis, I uncovered three recurring pain points:
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Even with billions invested globally in collaboration technologies, most SMBs remain locked out of effective solutions.
Through 12 interviews and a competitive analysis, I uncovered three recurring pain points:
Enterprise-first bias
Tools like LiveRamp and Snowflake are optimized for large corporations, leaving SMBs overwhelmed
High technical barriers
Most platforms require SQL knowledge, complex integrations, or dedicated data teams
Lack of Trust
Marketers hesitate to share data as they can't see how algorithms operate or whether bias is introduced
These insights confirmed that there was a gap between privacy and usability.
These insights confirmed that there was a gap between privacy and usability.
THE PROBLEM
Privacy and Collaboration Don’t Align
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Privacy concerns preventing cross-company partnerships
Over 70% of SMBs cite privacy and compliance as the main barrier to data-sharing partnerships
Privacy concerns preventing cross-company partnerships
Over 70% of SMBs cite privacy and compliance as the main barrier to data-sharing partnerships
1
1
1
Hard-to-understand AI models reduce trust
About 63% of users distrust AI outputs they can’t explain
2
2
2
Hard-to-understand AI models reduce trust
About 63% of users distrust AI outputs they can’t explain
Complicated tools that are difficult for non-technical users to adopt
Nearly 50% of SMBs drop digital tools due to poor usability
3
3
3
Complicated tools that are difficult for non-technical users to adopt
Nearly 50% of SMBs drop digital tools due to poor usability
How might we enable SMBs to collaborate on marketing data in a way that is both privacy-preserving and easy to use, while building trust?
How might we enable SMBs to collaborate on marketing data in a way that is both privacy-preserving and easy to use, while building trust?
How might we enable SMBs to collaborate on marketing data in a way that is both privacy-preserving and easy to use, while building trust?
How might we enable SMBs to collaborate on marketing data in a way that is both privacy-preserving and easy to use, while building trust?
OVERVIEW
Altrudata - Bridging the Trust Gap in Marketing Data
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Role
Product Designer
Timeline
Oct. 2024 - Jan. 2025
Team
2 Product Managers
3 Product Designers
2 Product Marketing
Managers
Skills
UX Research
Product Strategy
Product Thinking
Prototyping
User Interviews
Usability Testing
OVERVIEW
Altrudata - Bridging the Trust Gap in Marketing Data
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Role
Product Designer
Timeline
Oct. 2024 - Jan. 2025
Team
2 Product Managers
3 Product Designers
2 Product Marketing
Managers
Skills
UX Research
Product Strategy
Product Thinking
Prototyping
User Interviews
Usability Testing
OVERVIEW
Altrudata - Bridging the Trust Gap in Marketing Data
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Role
Product Designer
Timeline
Oct. 2024 - Jan. 2025
Team
2 Product Managers
3 Product Designers
2 Product Marketing
Managers
Skills
UX Research
Product Strategy
Product Thinking
Prototyping
User Interviews
Usability Testing
KEY DIFFERENTIATOR
Where AltruData Comes In
AltruData offers:
• Enterprise-grade privacy for SMBs — Confidential Computing + Differential Privacy without technical barriers
• Built-in workflow tools — Task management and dashboards reduce tool-switching
• Visual trust signals — Encryption badges, AI bias alerts, and plain-language explanations to increase adoption
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
DESIGN SOLUTIONS
Task Management
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
This dashboard allows teams to track projects from start to finish with progress indicators. Each card links directly to its associated dataset and insights, reducing tool switching and keeping workflows centralized.
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Create Data Tasks
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Task creation is broken into guided steps — from naming and tagging to collaborator permissions and use case selection.
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Data Clean House
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
The platform’s privacy-first data clean room provides encrypted workflows where data never leaves its secure enclave,
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Data Source
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Dataset management interface makes it simple for teams to connect, view, and organize sensitive datasets
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Data Insights
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Interactive dashboards translate complex computations into human-readable visualizations.
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
IMPACT & METRICS
Turning Trust into Measurable Wins
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
TAKEAWAYS
Research to design translation is not simple.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
User interviews and competitor analysis directly shaped the design priorities — simplifying complex workflows while ensuring trust remained visible in every interaction.
System thinking builds consistency.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
AltruData is a privacy-first data collaboration platform that enables companies to share and analyze marketing data securely.
By leveraging Confidential Computing and Generative AI, it transforms individual datasets into actionable insights — without exposing users' sensitive information.
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Small and medium businesses (SMBs) face three recurring challenges that block effective data collaboration:
Creating a scalable design system across dataset management, task creation, and insights ensured clarity, reduced cognitive load, and supported long-term product growth.
KEY DIFFERENTIATOR
Where AltruData Comes In
AltruData offers:
• Enterprise-grade privacy for SMBs — Confidential Computing + Differential Privacy without technical barriers
• Built-in workflow tools — Task management and dashboards reduce tool-switching
• Visual trust signals — Encryption badges, AI bias alerts, and plain-language explanations to increase adoption
AltruData offers:
• Enterprise-grade privacy for SMBs — Confidential Computing + Differential Privacy without technical barriers
• Built-in workflow tools — Task management and dashboards reduce tool-switching
• Visual trust signals — Encryption badges, AI bias alerts, and plain-language explanations to increase adoption